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Communication and Media Centre (Comet)

COMET research explores media, culture, and communication’s diverse facets. We advance knowledge, empower education, and foster innovation in these dynamic fields, shaping the future of media and society

Research Priority Areas

Media Literacy

Media literacy research is at the forefront of our academic and research endeavors. We are dedicated to understanding, promoting, and advancing media literacy in the digital age.Our research encompasses a wide range of topics, from the critical analysis of media content and its impact on society to the development of effective media literacy education programs. We investigate how individuals process and interact with media messages, discerning between reliable and misleading information, and empowering them to make informed decisions.

 

Political Communication

Our research on political communication is dedicated to unraveling the intricate dynamics that shape the way information, ideas, and opinions flow in the political sphere. We delve into the evolving landscape of political communication, studying the impact of digital media, social networks, and traditional channels on political discourse and public perception.We conduct comprehensive investigations into the strategies employed by political actors, the role of media outlets, and the influence of communication technologies in shaping political narratives. We aim to shed light on the critical issues of political polarization, misinformation, and the engagement of citizens in democratic processes.

 
 

Digital Media Effects

Our research on digital media effects delves into the profound impact of the digital age on society. We investigate how digital media platforms and technologies shape human behavior, attitudes, and perceptions. Our studies explore topics such as the influence of social media on individuals’ mental health, the role of online information in shaping public opinion, and the ethical implications of data-driven advertising. By understanding these effects, we aim to inform policymakers, media professionals, and the public about the challenges and opportunities that arise in our increasingly interconnected digital world. 

Health Communication

Our research in health communication focuses on enhancing public health outcomes through effective communication strategies. We investigate how information dissemination, media campaigns, and interpersonal communication influence health behaviors and decision-making. We explore topics ranging from disease prevention and health education to patient-provider communication and the impact of emerging technologies on healthcare delivery. By conducting evidence-based research, we aim to improve health literacy, promote healthier lifestyles, and facilitate informed decision-making in healthcare. Our findings contribute to the development of more impactful health communication interventions and policies, ultimately leading to better public health outcomes.

Islamic Advertising

Our research on Islamic advertising delves into the dynamic intersection of marketing and cultural sensitivity within the Islamic context. We explore how advertisers can effectively communicate and resonate with diverse Muslim audiences while adhering to Islamic values and principles. Our studies encompass topics like halal branding, cultural nuances in advertising, and ethical considerations in Muslim-majority markets. By examining these facets, we equip businesses and marketers with insights to engage authentically with Islamic audiences, fostering meaningful connections while respecting cultural and religious norms. Our research promotes responsible and culturally aware advertising practices in the global marketplace.

Communication in Islam

We study the the multifaceted dimensions of Islamic communication. We investigate the role of communication in religious and cultural contexts, emphasizing the transmission of Islamic values, narratives, and teachings. Our studies encompass various forms of communication, including traditional religious discourse, digital media, and interfaith dialogues. We aim to understand how communication shapes the expression of faith, fosters cross-cultural understanding, and influences societal dynamics within Muslim communities and beyond. Through our research, we contribute to a deeper appreciation of the richness of Islamic communication traditions and their relevance in today’s interconnected world

Research Grants

YEAR

PRINCIPLE RESEARCHER

FUNDING AGENCY

PROJECT TITLE

2023

Prof. Dato’ Sri Dr. Syed Arabi Idid

National Survey on Post 15th General Election (GE15)

2023

Dr. Shafizan Mohamed

World Health Organization (WHO)

Promotion of Healthy Diets in Malaysia (SP123-158-0158)

2023

A.P Dr. Tengku Siti Aisha

World Health Organization (WHO)

Food operators/restaurants’ readiness for the changing of choice environment of the food delivery apps (SP123-157-0157)

2023

Dr. Helmi Yusoh

World Health Organization (WHO)

Distribution of the mandatory front pack labelling videos on social media platforms (SP123-156-0156)

2023

Dr. Norbaiduri Ruslan

World Health Organization (WHO)

Readiness of food app operators to offer healthier choice environment of the food delivery apps (SP123-159-0159)

2023

Dr. Nur Shakira Mohd Nasir

World Health Organization (WHO)

Public readiness and preference for the changing of choice environment of the food delivery apps (SP123-160-0160) 

2022

Prof. Dato’ Sri Dr. Syed Arabi Idid

Yayasan Kepimpinan dan Strategi Malaysia (YKSM)

Public’s Perceptions of Government Programmes and Current Issues

2022

Prof. Dato’ Sri Dr. Syed Arabi Idid

Perdana Foundation

KL: A Civilizing City

2022

A.P. Dr. Shafizan Mohamed

World Health Organization (WHO)

Monitoring, Evaluation and Learning (MEL) of the Behavioural Change Communication Strategy – Salt Reduction 

2021

A.P Dr. Aini Maznina

 International Institute of Islamic Thought (IIIT)  

Understanding Communication: An Islamic Approach

2021

A.P Dr. Tengku Siti Aisha

 International Islamic University Malaysia (IIUM)  

Developing a framework on health information management among the Malaysian public during the COVID-19 pandemic

2021

A.P Dr. Zeti Azreen

Islamic Advisory Group (IAG) 

Preventing and Controlling Disease Outbreaks and Dealing with Emergencies

2021

A.P Dr. Shafizan Mohamed

Lembaga Penduduk dan Pembangunan Keluarga Negara (LPPKN)

Enabling Digital Parenting Modules To Help Malaysian Parents Nurture Digitally Resilient Children

2021

A.P Dr. Shafizan Mohamed

International Institute of Islamic Thought (IIIT) 

Islam and the Global Media