![](https://comet.iium.edu.my/wp-content/uploads/2023/09/Screenshot-2023-09-05-at-6.52.41-PM-1024x519.png)
Our researchers are our most valuable asset and the foundation of our centre. Our primary strength stems from our members’ different backgrounds and experiences. COMET fosters a pleasant work atmosphere by upholding numerous fundamental values such as trust, integrity, transparency, and creativity. COMET provides a platform for continuous learning and effective research that benefits different communities all around the world.
Academic Researchers
![](https://comet.iium.edu.my/wp-content/uploads/2022/08/21B46F68-C738-480F-8CD6-6F84C952791A-225x300.jpeg)
Advisor
Email : sarabidid@iium.edu.my
Expertise & Research Interest :
- Media and Communications
- Political Communications
- Elections, Polling and Media Use
![](https://comet.iium.edu.my/wp-content/uploads/2022/01/Dr.-Shafizan.png)
Coordinator
Email : shafizan@iium.edu.my
Expertise & Research Interest :
- Digital Literacy
- Political Communication
- Health Communication
![8BB1F9C7-98C9-418D-8FCC-B3FBB5D825D8 8BB1F9C7-98C9-418D-8FCC-B3FBB5D825D8](https://comet.iium.edu.my/wp-content/uploads/2022/08/8BB1F9C7-98C9-418D-8FCC-B3FBB5D825D8.jpeg)
Email : azreen@iium.edu.my
Expertise & Research Interest :
- Public Relations
- Crisis Management
- Science Communication
![Dr. Maznia Dr. Maznia](https://comet.iium.edu.my/wp-content/uploads/2022/01/Dr.-Maznia.png)
Email : maznina@iium.edu.my
Expertise & Research Interest :
- Organizational Communication
- Intercultural Communication
- Communication and Media in Islam
![Mazni Mazni](https://comet.iium.edu.my/wp-content/uploads/2022/01/Mazni.png)
Email : bmazni@iium.edu.my
Expertise & Research Interest :
- Public Opinion
- Librarianship
- Global Communication
- International Relations
![](https://comet.iium.edu.my/wp-content/uploads/2022/09/WhatsApp_Image_2022-09-07_at_1.07.28_PM-removebg-preview-e1662712669268.png)
Email : aidam@iium.edu.my
Expertise & Research Interest :
- Islamic Advertising
- Advertising Regulations
-
Intergrated Marketing
Communication
![](https://comet.iium.edu.my/wp-content/uploads/2022/08/DD2427E6-831F-4835-89E5-BF7995BA69AC-225x300.jpeg)
Email : taisha@iium.edu.my
Expertise & Research Interest :
- New Media Technologies
- Parasocial Interaction
- Relational Communication
- Intercultural Communication
![](https://comet.iium.edu.my/wp-content/uploads/2023/09/Screenshot-2023-09-21-at-9.42.17-PM-242x300.png)
Email : rizalawati@iium.edu.my
Expertise & Research Interest :
- New Media Technologies
- Strategic Communication
- Media Campaigns
- Organizational Communication
![WhatsApp_Image_2022-08-30_at_10.35.19_PM-removebg-preview WhatsApp_Image_2022-08-30_at_10.35.19_PM-removebg-preview](https://comet.iium.edu.my/wp-content/uploads/2022/09/WhatsApp_Image_2022-08-30_at_10.35.19_PM-removebg-preview-e1662712369796.png)
Email : norbaiduri@iium.edu.my
Expertise & Research Interest :
- New Media Effects
- Intercultural Communication
- Family Communication
![](https://comet.iium.edu.my/wp-content/uploads/2022/01/Dr.-Helmi.png)
Email : helmiyusoh@iium.edu.my
Expertise & Research Interest :
- Media and Communications
- Media, Culture & Religion
- Health Communication
![](https://comet.iium.edu.my/wp-content/uploads/2022/09/dr_syakira-removebg-preview-e1662712329315.png)
Email: shakira@iium.edu.my
Expertise & Research Interest :
- Communication Management
- Organization Behavior
- Organizational Change
![Dr_narawi-removebg-preview Dr_narawi-removebg-preview](https://comet.iium.edu.my/wp-content/uploads/2022/09/Dr_narawi-removebg-preview-e1662712713728.png)
Email : nerawi@iium.edu.my
Expertise & Research Interest :
- Communication in Islam
- Media Laws and Policies
- Organizational Communication
![zarita zarita](https://comet.iium.edu.my/wp-content/uploads/elementor/thumbs/Screenshot-2023-09-05-at-8.26.19-PM-qbypwhtf3edco0bc5r1y4hvstjwmrigfm5mfbouygs.png)
Email : zarita@iium.edu.my
Expertise & Research Interest :
- Public Relations
- Radio and TV Production
- Strategic Communication
![Dr_harmi-removebg-preview Dr_harmi-removebg-preview](https://comet.iium.edu.my/wp-content/uploads/2022/09/Dr_harmi-removebg-preview-e1662712751251.png)
Email : harmi_taazim@iium.edu.my
Expertise & Research Interest :
- Sports Communication
- Crisis Commununication
- New Media Communication
Postgraduate Researchers
![Screenshot 2023-09-22 at 7.12.48 AM shawal](https://comet.iium.edu.my/wp-content/uploads/elementor/thumbs/Screenshot-2023-09-22-at-7.12.48-AM-qcrcp6ajkcv3weha4pksy4n6o4emt2n1z1jwqudm6w.png)
Muhammad Shawal bin Abdul Rashid
Thesis Title: Gamification Aspects of Apple Watch and Its Implications on Health Among Malaysian Millennials in Klang Valley (preliminary title)
Supervisor(s): Assoc. Prof. Dr. Tengku Siti Aisha Tengku Azzman (Main), Prof. Syed Arabi Idid (co) & Dr. Norbaiduri Ruslan
Research Interest(s): Health Communication, New Media
Email: shawalras@gmail.com / shawal@iumw.edu.my
![](https://comet.iium.edu.my/wp-content/uploads/2022/10/WhatsApp-Image-2022-09-05-at-4.48.16-PM-e1664900542358.jpeg)
Muhammad Arie Wiranegara
Thesis Title: Digital Dakwah : A Phenomenological Study on Elaboration of Islamic Visuals amongst Indonesian Young Adults on Instagram
Supervisor(s): Assoc. Prof. Dr. Aida Mokhtar and Dr. Rizalawati Ismail
Research Interest(s): Islamic Communication, Social Media, Marketing Communication
Email:arie.wira@gmail.com
![Screenshot 2023-09-22 at 6.52.29 AM eliza](https://comet.iium.edu.my/wp-content/uploads/elementor/thumbs/Screenshot-2023-09-22-at-6.52.29-AM-qcrc2wi7dwmckqo160kangdbtr11y2z3x599k4lzfc.png)
Eliza Ezzauddin Hussein
- Name: Eliza Ezzauddin Hussein
- Thesis Title: Exploring the Malaysian Freedom of Expression in Communicating Racial and Religious Sensitivity in Social Media
- Supervisor(s): Prof. Dato’ Sri Dr. Syed Arabi Idid (Main) & Asst. Prof. Dr. Nerawi Sedu (Co)
- Research Interest(s): Media Ethics and Credibility, New Media, Public Opinion, Public Democracy
- Email: elizaezzauddin@uitm.edu.my (main) / elizaezzauddin@gmail.com
![Screenshot 2023-09-22 at 6.51.29 AM Screenshot 2023-09-22 at 6.51.29 AM](https://comet.iium.edu.my/wp-content/uploads/elementor/thumbs/Screenshot-2023-09-22-at-6.51.29-AM-qcrc2xg1kqnmwcmo0iyx7y4sf4wf5s2u99wr1ekl94.png)
Nur Hafifah Binti Jamalludin
- Thesis Title: Antecedents of Cyber Resilience Against Cybercrime Threats among the Perlis Community
- Supervisor(s): Assoc Prof Dr Tengku Siti Aisha Binti Tengku Azzman, Dr Nerawi Bin Sedu
- Research Interest(s): cyber-resiliency, cyber security, social media usage
- Email: hafifahjamalludin@gmail.com
![Screenshot 2023-09-22 at 6.52.52 AM Noor Ashikin](https://comet.iium.edu.my/wp-content/uploads/elementor/thumbs/Screenshot-2023-09-22-at-6.52.52-AM-qcrc4knvjawp7s8neqkf316tuesjmplxhf0c9u4sd4.png)
Noor Ashikin binti Seman
Thesis Title: TBD
Supervisor(s): TBD
Research Interest(s): Media and Communication
Email: ashikinseman@gmail.com
![Screenshot 2023-09-22 at 7.09.57 AM Screenshot 2023-09-22 at 7.09.57 AM](https://comet.iium.edu.my/wp-content/uploads/elementor/thumbs/Screenshot-2023-09-22-at-7.09.57-AM-qcrck4voxbyrnnssk15t2wf80r8sjhmuy3n74fuljs.png)
Tidjani Essayad Ali
- Thesis Title: The Impact of the Big Five Personality Traits of Technology Readiness on Intention to Use E-commerce Applications: The Mediating Role of Perceived Ease of Use and Perceived Usefulness.
- Supervisor(s): Assoc. Prof. Dr. Aida Mokhtar
- Research Interest(s): marketing communication, social media, behavior communication
- Email: alga8204@gmail.com
![Screenshot 2023-09-22 at 6.56.42 AM Screenshot 2023-09-22 at 6.56.42 AM](https://comet.iium.edu.my/wp-content/uploads/elementor/thumbs/Screenshot-2023-09-22-at-6.56.42-AM-qcrc4gwj9ia0h86qx1jvy2ibt1avzg31yx4wep699c.png)
Asmawati Asas
- Thesis Title: Online Political Communities as Heterogeneous Gathering; A Netnographic Exploration of Malaysian Political Leaders Facebook Page
- Supervisor(s): Assoc. Prof. Dr. Shafizan Mohamed and Dr. Wan Norshira Wan Mohd Ghazali
- Research Interest(s): Political Communication, Social Media Analysis, Public Opinion
- Email: yatiasas7369@gmail.com
![Screenshot 2023-09-22 at 7.13.37 AM Screenshot 2023-09-22 at 7.13.37 AM](https://comet.iium.edu.my/wp-content/uploads/elementor/thumbs/Screenshot-2023-09-22-at-7.13.37-AM-qcrcp867y0xojmejtqe23463uw5d8guinauvpeatug.png)
Jaslina binti Mohd Tajuddin
- Thesis Title: Grief communication: Examining the communication behaviour of individuals bereaved by the death of family members during Covid 19
- Supervisor(s): Assoc Prof Dr Zeti Azreen and Dr Mardiana
- Research Interest(s): intercultural communication, grief communication and marketing communication.
- Email: jas2409@gmail.com
![Screenshot 2023-09-22 at 6.53.22 AM imran](https://comet.iium.edu.my/wp-content/uploads/elementor/thumbs/Screenshot-2023-09-22-at-6.53.22-AM-qcrc4jq1ye9iluw0wguvv5ojoxc5hpptkhjvgo3sqs.png)
Imran Ssemuddu
- Thesis Title: The Role Of Social Media Use, Political Efficacy, And Media Credibility In Understanding Political Participation Among Youths
- Supervisor(S): Ybhg. Prof. Dato’ Sri Dr.Syed Arabi Syed Abdullah Idid & Dr Helmi Yusoh (Co)
- Research Interest(S): – Public Opnion, Social Media, Intercultural Communication, Political Communication
- Email: ssemudduimran@gmail.com
![Screenshot 2023-09-22 at 6.53.49 AM Haziqah](https://comet.iium.edu.my/wp-content/uploads/elementor/thumbs/Screenshot-2023-09-22-at-6.53.49-AM-qcrc4is7rk88a8xe1yg9anx33jgsa0m38cwdze56x0.png)
Nurul Haziqah binti Mohammed Zin
- Thesis Title: Antecedents of Health Belief Model and TikTok Algorithmic Awareness on Weight-Related Content on Healthy Lifestyle among Malaysians: Integrating Health Belief Model and Theory of Planned Behavior
- Supervisor(s): Dr. Norbaiduri Ruslan and Dr. Nur Shakira Mohd Nasir
- Research Interest(s): Health Communication, New Media
- Email: nurulhaziqah@gmail.com
![Screenshot 2023-09-22 at 7.05.29 AM Screenshot 2023-09-22 at 7.05.29 AM](https://comet.iium.edu.my/wp-content/uploads/elementor/thumbs/Screenshot-2023-09-22-at-7.05.29-AM-qcrcchgzo14onbcyjwdgx5koa27qhp87zrvhcsc478.png)
Nurul Asyikin binti Deraman
- Thesis Title: TBD
- Supervisor(s): TBD
- Research Interest(s): Media and Communication
- Email: asyikinderaman07@gmail.com